Friendly Fire

April 16, 20261 min read

It's not the word, it's that tone!

When you hear it something in you goes off before you even think.

Now you’re in it.

Not because of what she said… but because of what it hit. And suddenly you’re defending something way bigger than the moment, while she’s reacting to a version of you she doesn’t even recognize.

That’s friendly fire.

Most men think they’re reacting to her tone.

They’re not.

In this week’s The Strongest Move, I break down what’s really happening in those moments and how to stop reacting and start leading what happens next.

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